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Want To Win? Create The Right Early GTM Strategy.

Three common traits have distinguished startup companies that successfully leapt forward into fast and enduring growth: thinking ambitiously; investing in demand generation; and rigorously building sales capacity. Obsidian CEO Hasan Imam shares his thoughts on planning and building sales capacity in this Forbes article by Asheem Chanda, venture capitalist and general partner at Greylock.

Read the full article here.